Privacy Policy

Your privacy is important to us

Last Updated: October 19, 2025

1. Introduction

Welcome to Search Kraft ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered shopping assistant service.

By using Search Kraft, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

  • Store information (if you're a merchant integrating Search Kraft)
  • Account credentials and authentication data
  • Product catalog data
  • Configuration and customization preferences
  • Communications with our support team

2.2 Information Collected Automatically

When customers interact with our AI assistant, we automatically collect:

  • Chat conversations and search queries
  • Product browsing and shopping behavior
  • Device information (browser type, operating system, device identifiers)
  • IP addresses and general location data
  • Usage analytics and performance metrics
  • Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information from third-party services such as:

  • E-commerce platforms (e.g., Shopify) when you integrate Search Kraft
  • Payment processors
  • Analytics providers
  • AI and machine learning service providers

3. How We Use Your Information

We use the collected information for the following purposes:

  • Service Provision: To operate and provide our AI shopping assistant functionality
  • Personalization: To understand customer preferences and provide personalized product recommendations
  • Improvement: To analyze usage patterns and improve our AI models and service quality
  • Communication: To send service updates, technical notices, and support messages
  • Security: To detect, prevent, and address fraud, security issues, and technical problems
  • Compliance: To comply with legal obligations and enforce our terms of service
  • Analytics: To generate anonymized insights and statistics about service usage

4. AI and Machine Learning

Search Kraft uses advanced artificial intelligence and machine learning technologies to provide conversational search and product recommendations. This includes:

  • Processing natural language queries to understand customer intent
  • Analyzing product catalogs to generate accurate search results
  • Learning from interactions to improve recommendation accuracy
  • Using Large Language Models (LLMs) to generate conversational responses

We ensure that AI processing is done securely and that personal data used for AI training is anonymized and aggregated whenever possible.

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share specific information
  • Service Providers: With third-party vendors who perform services on our behalf (hosting, analytics, AI processing)
  • E-commerce Platforms: With integrated platforms like Shopify to enable functionality
  • Legal Requirements: When required by law, court order, or government regulation
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Protection: To protect our rights, property, safety, or that of our users

We do not sell your personal information to third parties for their marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication mechanisms
  • Secure API communications
  • Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

  • Account Information: Retained while your account is active and for a reasonable period thereafter
  • Chat Conversations: Retained for service improvement and support purposes
  • Analytics Data: Typically aggregated and anonymized for long-term analysis
  • Legal Requirements: Some data may be retained longer to comply with legal obligations

You may request deletion of your data as described in the "Your Rights" section below.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-Out: Opt out of certain data processing activities
  • Restrict Processing: Request restriction of processing in certain circumstances
  • Object: Object to processing of your personal information
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at support@thesearchkraft.com. We will respond to your request within a reasonable timeframe and as required by applicable law.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience and analyze service usage. Types of cookies we use include:

  • Essential Cookies: Required for basic service functionality
  • Analytics Cookies: Help us understand how users interact with our service
  • Preference Cookies: Remember your settings and preferences
  • Performance Cookies: Monitor and improve service performance

You can control cookies through your browser settings. Note that disabling certain cookies may affect service functionality.

10. Children's Privacy

Our service is not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

12. Third-Party Links

Our service may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date at the top of this policy
  • Sending you an email notification (for material changes)

Your continued use of Search Kraft after changes become effective constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We are committed to resolving any privacy concerns you may have and will respond to your inquiry as promptly as possible.

15. Data Protection Officer

If required by applicable law, we have appointed a Data Protection Officer (DPO) who can be reached at support@thesearchkraft.com for questions specifically related to data protection and privacy compliance.